What is our ‘Why’?

Life at AWW is always busy and no two days are the same. Whether working in our children’s homes, at the office or in the outdoors, our teams are always on the go, working hard to make sure the experience of our children is the best it can possibly be.

But no matter how busy we are, we are reminded on a daily basis of the reasons why we choose to work at AWW. Every day we witness and celebrate the achievements of our children, from the little ‘wins’ such as a child cooking their first ever meal, to the bigger ones such as passing exams. This means that we never lose sight of our ‘Why’: we know we are making an enormous difference to the lives of our children.

At a recent employee away day, we reflected on the achievements and successes of the last 12 months and what continues to motivate and inspire us. We asked our colleagues to share their ‘Why’: the reason why they do what they do every day at AWW.

Their answers remind us both how amazing our colleagues are and how special our role truly is. Here are a few of our ‘Why’s’:

What is your ‘Why’? If you would like to join our team at AWW, we would love to hear from you.  Please find our current vacancies here.

What Others Say About Us

I am truly taken aback by the level of care you have shown. The staff have gone out of their way to show him the attention and care that he has never had. When I visited him, it was like I was looking at a different child to what he was before he came. He was not like a child in care, he was like a child in a family. You have literally saved his life.

Social Worker

All children and young people thrive, and they make progress while living at the home. Because of the services provided the children and young people experience an individualised, stable and consistent home life. Children and young people benefit from the integrated, multi-disciplinary approach to education and care. They each achieve their full potential and, in many cases, do so beyond previous expectations.


I am so grateful to the AWW team for their dedication and commitment to caring and supporting Sam. He recently reported that being at there gave him the space to think and the opportunity to reflect on his attitude and make plans for his future.

Social Worker

I have to share my delight at Luke’s progress at AWW. Thanks to your support, in the last 17 weeks Luke and has turned his life around significantly. From where he has come from to where he is now, I am so proud of him.

Social Worker

The placement was really good and beneficial to me. The staff were all really supportive and nice and always made themselves available to me if I had any problems. The outdoor activities that were offered helped me to have a better outlook and showed me that I can do so much more in life, and it really helped me process and made me feel like a better person.


As METCO Officer for Cumbria Police I have regular contact with the team at AWW in relation to vulnerable children at risk of CSE and going missing. If a specific incident has occurred, the Home Manager and I speak on the phone to discuss the best way forward. She also attends CSE risk assessment meetings and we receive Philomena Protocol forms when a young person arrives in placement.

Cumbria Police