We recently welcomed Byron Highton from The JJ Effect back to AWW to deliver his renowned anti-knife crime presentation.
The JJ Effect is a BBC award-winning presentation which delivers a powerful and hard-hitting message about the dangers of knife crime on our streets and its effect on young people and their families and communities.
The JJ Effect was established by Byron following the murder of someone very close to him in 2014. Byron draws on his experience to educate young people, and those who support them, about the dangers of knife crime, county lines, grooming and criminal exploitation.
Byron’s compelling presentation uses real life descriptions, video and stories to drive the message home. It has been delivered to over 150,000 young people and professionals across schools, children’s services, emergency services and prisons.
We were delighted that Byron was able once again to share his experience with us at AWW. Many of the children we support have been victims of sexual and criminal exploitation and gangs, and we are dedicated to ensuring that our understanding of the context and impact of this is sector leading. Some of the young people we care for also attended a session with Byron which they found incredibly impactful. As this was delivered in an accessible and relatable way, it really helped them to understand just how devastating knife crime is for all those involved, and how to keep themselves safe. We would like to thank The JJ Effect for such powerful and thought-provoking sessions, which have certainly had a big impact on our teams and our children. If you would like to join our fabulous team we would love to hear from you. Please find our current vacancies here.